Advertising Outdoors
An in-depth study of outdoor advertising since the early 19th-century. David Bernstein
- An in-depth study of outdoor advertising since the beginning of the 19th century, from Parisian kiosk posters to the latest laser projections
- Explores many media including billboards, transit shelters, bus sides, taxis and phone booths, among others
- Ten chapters on diverse themes, including brand identity, poster rules and future trends
- Includes over 500 illustrations, short interviews and commentaries by leading figures in advertising
- 553 colour illustrations, 35 black and white illustrations
- Rok vydání 20071126
- Jazyk eng
- Počet stran 240
